Small Business Awareness

Watches your business.
Tells you what matters.

Bizelate watches your business, learns how it works, and tells you what needs your attention — before it becomes a problem, or a missed opportunity.

Get Early Access → See Live Demo →
Not a CRM · Not an analytics dashboard · Not another alert system
The software you use runs the business. Bizelate watches across all of it.
Bizelate Impact · Last 90 Days
Mike's Tile Company · Illustrative
$18,600
Margin protected
$32,400
Opportunities recovered
29 hrs
Owner time saved
⚠
Natural stone job margin below target
Bathroom remodel on Camelback — projected margin 18.4% vs your 30% target. Material costs increased since estimate.
→ Revised estimate before materials order · $4,200 recovered
⏰
3 estimates going stale — follow up today
Johnson, Martinez, and Chen estimates are 4+ days old. Your close rate drops 60% after day 5.
→ 2 of 3 converted · $28,400 recovered
📊
Pattern detected — large-format labor consistently over estimate
Large-format installations exceeded estimated labor by 16.8% across 14 projects. Estimated annual impact: $34,000.
→ Your estimating model may be understating installation labor
How it works
Three things Bizelate
learns about you.

Industry knowledge. Company knowledge. Observed knowledge. These three layers make Bizelate's awareness specific to you — not generic.

LEVEL 1
Industry Knowledge
How this kind of business generally works. Pre-loaded. Tile contractors track waste allowances. Accountants track billing rates.
LEVEL 2
Company Knowledge
How your company says it works. Target margin 25%. Estimates stale at 4 days. Natural stone requires 30%. You teach this.
LEVEL 3
Observed Knowledge
How the business actually behaves. Your target is 25% — actual is 21.8%. Large-format averages 17.2%. Bizelate surfaces the gap.
Bizelate earns your trust gradually.
01
Observe
"I noticed your margin dropped on natural stone jobs."
02
Understand
"Material costs up 12% since estimate. Callback risk adds 8%."
03
Recommend
"Revise estimate before materials are ordered."
04
Assist
"I've drafted the revised estimate. Review before sending."
05
Act with approval
"Approve sending the revised estimate." → You click approve.
Ask Bizelate
Talk to your business
like it understands you.

The answers aren't generated by a generic AI. They're grounded in signals, evidence, and months of watching your specific business.

How is the business doing?
Revenue up 8% vs last month. Margin down 3.2% — large-format tile jobs pulling it lower.
Where are we losing money?
Large-format installations exceeded estimated labor by 16.8% across 14 projects. $34K annual impact.
What should I deal with today?
3 estimates going stale. 2 overdue invoices. 1 job at risk — crew short tomorrow morning.
Which jobs are most profitable?
Natural stone: 28.4% avg margin. Large-format: 17.2%. Bathroom remodels: 31.1% — your best category.
Why is cash tight?
4 invoices past 30 days totaling $14,200. Flagstaff job largest — 3 weeks overdue.
Are we charging enough?
Target is 25%. Actual 12-month average is 21.8%. Large-format estimates may be understated by 16%.
Illustrative · Answers grounded in your actual business data · Not generic AI responses
Teach Bizelate
Your expertise becomes
operational infrastructure.

SMBs run on undocumented knowledge. Bizelate turns that knowledge into business rules — so it never gets lost when owners are unavailable.

Owner · Mike
"Natural stone jobs should have at least a 30% margin because callbacks are more common and the material is unforgiving."
Business Rule Created
RuleNatural stone: minimum margin
Value30%
ReasonHigher callback risk, material unforgiving
SourceOwner · Human validated
Industry Packages
Built for your industry.
Configured for your business.

Industry knowledge pre-loaded. Your company rules on top. No setup from scratch — just confirm what's true for you.

Field Services
Tile & Stone
HVAC & Plumbing
Landscaping
Cleaning Services
Dental Practice
Accounting Firm
Law Firm
Real Estate
Restaurant
More coming →
Connections
Connects to what
you already use.

Bizelate doesn't replace your tools. It reads them, understands the activity, and tells you what matters. Existing software runs the business. Bizelate watches it.

QuickBooks
Jobber
Google Business
Stripe
Square
HouseCall Pro
ServiceTitan
Google Reviews
Yelp
Mailchimp
Google Ads
More coming →
Live Demos
See it working for
real businesses.

Same Mercury Core. Different industry package. See how Bizelate surfaces awareness for two completely different businesses.

🪨
Southwest Stone & Tile Co.
FIELD SERVICES → TILE & STONE
34 employees · $284K/month · 8 adapters — QuickBooks, Jobber, Google, Stripe, and more
View demo →
🦷
Desert Bloom Dental
PROFESSIONAL SERVICES → DENTAL PRACTICE
3 providers · 1,847 patients · 9 adapters — Dentrix, insurance clearinghouse, CareCredit, and more
View demo →
More industries coming — HVAC, landscaping, accounting firms, law firms, restaurants
Early Access
Your business deserves
to be understood.
Join the first cohort of small business owners. Shaped by real owners, built for how businesses actually work.
No commitment · Free during early access